Ken Segall, former creative director of NeXT and Apple, said it’s time for Apple to beat the prefix in the iPhone name.
Segall worked with Steve Jobs from 1988 to 2000. He is the author of many NeXT and Apple advertising campaigns, including “Think Different.”
Segall also came up with the name iMac in 1998. Inside Apple, the iMac was called MacMan, but no one wanted to release it under that brand. Segall suggested calling the computer iMac, where I meant the Internet, and emphasized the availability of modern technologies at that time.
Later, the console began to be used in many important devices and services of the company: iBook, iTunes, iPod, iPhone and iPad.
In an interview with Wired, Segall said that it is time for Apple to win over the console, because at the moment it is pointless.
Prefix, I must disappear. It’s pointless now. Of course, Jobs wrapped Apple around it, but remember, I was always a sub-brand. Perhaps at least the marketers who show that Apple would go crazy if it abandoned the console – it is still ahead of some alcohol brands, but its antivirus does not exist, and has existed for too long. [рекламные] campaigns with devices connected to the Internet with a set-top box, and this is a problem for Apple, conveying its innovations.
Ken Segall
Of course, Apple is unlikely to be able to distinguish itself from successful brands. But the company is gradually moving away from this tradition.
Over the past 10 years, Apple has released several significant devices, all of them without consoles: Apple Watch, AirPods and Vision Pro.
In addition, the company released Apple TV in 2007, although many thought that the set-top box would be called iTV. But at that time Apple had to abandon the iTV name because it belongs to one of the largest television corporations in the UK. [9to5Mac]
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Source: Iphones RU
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