VK increased its revenue by a quarter in the first quarter, to almost 34 billion rubles.

The average daily audience of VK services during the analyzed period was 78 million users. Time spent averages 4.5 billion minutes per day.

Segment revenue “Social platforms and multimedia content” increased by 21.9%, reaching 22.1 billion rubles. The main driver of the segment’s revenue growth is the growth of the VKontakte network.

• Average daily audience “In contact with» in Russia it grew by 9%, up to 57.3 million users. The average monthly audience in Russia increased by 9% to 89 million.
• Average monthly audience indicator “Odnoklassniki» (OK) In Russia in the first quarter it reached 35 million users. The number of author groups increased by 18%, exceeding 100 thousand.
• Average daily audience “zená» In Russia in the first quarter of 2024 it reached 31.8 million users.
• Average daily number of views «VK Video» reached 2.5 billion, 21% more than in the first quarter of 2023. Daily views «VK Klipov» increased by 77%, to 1.7 billion average monthly audience.”VK Music» In the world it amounted to 42 million people. Subscriber base growth at the end of the first quarter of 2024 reached 49%.
• Average monthly audience “VK Dating» worldwide in the first quarter of 2024 reached 3.1 million users, a third (32%) more than in January-March 2023. Average monthly audience of message readers and senders “VK messenger» in Russia it increased 14% year-on-year, up to 72.9 million users.

Segment revenue “Educational technologies” in the first quarter of 2024 it increased by 36.3%, amounting to 4.7 billion rubles. The growth was due to “steady demand for courses from Skillbox Holding Limited and Uchi.ru, as well as the consolidation of Uchi.ru and Tetrika.”

Segment “Technologies for Business” In the first quarter of 2024, revenue increased by 55.2%, amounting to 1.8 billion rubles. The key driver of growth is cloud platform services. VK Cloud (60% year-on-year growth) and communication solutions VK workspace with 3.3 times revenue growth.

Segment revenue “Ecosystem services and other areas” increased by 11.5%, amounting to 5.4 billion rubles. This was influenced by a 28% increase in revenue from Mail.ru Mail and Mail.ru Cloud and the effect of the acquisition of the Yclients platform in December 2023. The segment also includes the VK Play gaming platform, the store of RuStore applications and smart devices.