The Brazilian Olympic Committee (COB) and Meta announced a partnership this Monday (27). The alliance includes a number of projects “to engage Brazilian fans” on social networks.
The aim of the initiative is to bring sports fans closer to athletes, teams and COB on digital platforms. For this purpose, special operations will be carried out involving Meta’s Facebook, Instagram and Threads networks, as well as WhatsApp messenger.
The first actions already begin on time The Paris Olympic Games will take place between July 26 and August 11, 2024. Agreement It will last until December 2028This means that projects already approved for Los Angeles will also be valid for the next Olympics.
COB initiatives in metaservices
One of the new features of COB on social media is a Chatbot on WhatsApp Made by the company Smarters. It will bring virtual assistant Personalized and complete information about the Olympic Games including agendas, medals won and other content directly in the messenger.
Plus athletes, co-creators and sponsors go through a series of workshops education, activation and participation. The idea is that they learn lessons in good practices in social media.
The target will be further expanded “In Your Hand” marketing campaign, It tells “real stories of Brazilians whose lives have been positively impacted by the brand’s app ecosystem.” In this case, the cases of Brazilian athletes who will compete in Paris will be shown.
Finally, COB also promised to create areas “for special acts of association and participation”. They will be at Casa Brasil in Paris and also at FanFest in São Paulo.
Source: Tec Mundo
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