YouTube begins offering Playable Content to all users

YouTube announced this Tuesday (28) will release the resource Playable items for all its users, both on the website and in the app. Android This iOS. So far, the streaming service’s collection of free games has only been available to some Premium plan subscribers in select markets.

The Playables platform was launched by YouTube in November last year but was limited to a few users for testing purposes. Currently, the service has a collection of more than 75 free games that can be played directly through the app or website.

Playable games include Angry Birds Showdown, Words of Wonders, Cut the Rope, Tomb of the Mask, etc. It focuses on light and popular games like. The interesting thing is that apparently there are no ads in the titles on the platform. They still allow you to save your progress, track your best scores, and share games with friends.

It is worth noting that the service will be offered to users gradually. So, if Playable Content is not yet available in your account, just wait.

Technology giants are investing in games

Google isn’t the only tech giant investing in free games. Netflix launched its gaming platform in 2021. Additionally, Amazon also has its own gaming platform. Both companies offer some titles to their subscribers at no additional cost.

Each company has a focus, as Amazon periodically distributes games from major developers for both PCs and consoles. This works as a good strategy to add value to the Prime service, which offers music, books, movies, among other benefits.

YouTube’s approach is more nuanced, at least at first. The company has yet to give any indication that it intends to directly monetize the service. But it’s clear that games can keep users online for longer.