According to Fishkin, Google has always claimed that its search algorithms are transparent, but the data in the 2,500-page document shows otherwise. The expert emphasized that this also applies to how search algorithms work in general, how the mechanisms for analyzing and ranking web pages work, and to what content crawlers (search robots) react.
Fishkin noted that Google’s statements that data from the Chrome browser is not used by the search engine to rank information on the Internet are not true. Additionally, Google actively monitors content writing attributes that potentially impact EEAT (Experience, Expertise, Authority, and Trustworthiness) scores; and Google also denied this.
The document contains a lot of technical information about how the Google search engine processes requests, how and into which categories it divides them, and what data it collects from sources. According to Fishkin, Google’s lack of transparency has led to the formation of an industry based on possibilities and hypotheses called SEO.
Google has yet to respond to this leak and neither confirm nor deny the authenticity of the document.
Source: Ferra

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