Elena Balmont, CEO of MTS Media, leaves her position due to conflict with the board of directors

According to sources told Kommersant newspaper, Balmont had a conflict with the board of directors, as well as with the general producer of the Kion online cinema, Igor Mishin. MTS did not comment on the situation.

Elena Balmont joined the MTS board of directors in 2023. Prior to that, she worked at CTC Media, Content Union and Viacom International Media Networks.

According to the publication’s interlocutor, over the past year Balmont “gathered MTS’s media assets into a single vertical.”

“Now that the asset integration stage has been completed, she is leaving and operational management passes to Sofia Mitrofanova, who since October 2023 has headed the board of directors of MTS Media and oversees the strategy of the new media holding company,” the company clarified. fountain. .

It is not yet known whether Balmont will retain his position on the MTS board of directors. As the newspaper’s interlocutor notes, Sofia Mitrofanova has extensive experience working with online cinemas. She calls Elena Balmont more like a television director.

Telecom Daily CEO Denis Kuskov does not rule out Mitrofanova combining activities on the board of directors and operational management of the holding company.

MTS created MTS Media LLC on February 22, 2024, the authorized capital is 50 million rubles. It was reported in April that the structure would unite MTS’s media assets into a single vertical.