Grocery retailers Vkusvill and Magnit have brought their cosmetics to other chains. Companies have expanded sales channels for their own brands (private brands) of non-food products, where the share of online sales is growing especially strongly, writes Kommersant.
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Vkusville started selling skin care cosmetics and household chemicals on the Letual online platform. And Magnit decorative cosmetics are available in the Golden Apple online store.
“Letual” currently offers 85 items of Vkusvilla private label products, a representative of the chain said. Until the end of the year it is planned to expand the range to 135 positions. Magnit also confirmed that some of its products are sold on third-party sites.
- In 2023, demand for Russian cosmetics almost doubled in one year. Furthermore, supporting players have recently become increasingly interested in the cosmetics market. Home care products manufacturer Synergetic launched a line of facial care products, clothing retailer Melon Fashion Group registered the Love Republic Beauty brand for perfumes and cosmetics, Samokat started selling cosmetics under its Arive Makeup brand, etc. .
Author:
Karina Pardaeva
Source: RB
I am a professional journalist and content creator with extensive experience writing for news websites. I currently work as an author at Gadget Onus, where I specialize in covering hot news topics. My written pieces have been published on some of the biggest media outlets around the world, including The Guardian and BBC News.
