Apple becomes the first international brand worth $1 trillion

Apple is now worth more than $1 trillion, according to Kantar’s BrandZ analysis. HE The incident occurred two days after the WWDC presentationAn event featuring news from the company’s ecosystem.

The website reported 15% growth since last year. Reuters. Apple continued to be the world’s most valuable brand for the third consecutive time with its historical value, leaving behind Google, with a value of $753 billion, and Alphabet, the owner of Microsoft, with a value of $713 billion.

“With a $1 trillion brand valuation, Apple has proven its resilience in the face of challenging market conditions, justifying premium pricing and proving that meaningful, distinctive and standout brands are best positioned to weather global economic disruption,” said Martin Guerrieria, director of Kantar BrandZ. he said in a statement.

In general, the biggest brands in the industry continued to grow. especially NvidiaBrand value nearly tripled – 200 billion dollars more than last year. The chipmaker is also benefiting from the proliferation of artificial intelligence (AI) technologies as one of the industry pioneers and major hardware suppliers for data centers.

For the survey, Kantar interviewed 4.3 million consumers across 532 categories. 21 different brands and 54 markets were evaluated in the research.

Historical WWDC

A. WWDC 2024 was one of Apple’s most notable events in recent years. The conference unveiled a host of new software and services, including iOS 18 and macOS Sequoia.

But the highlight of the opening was the unveiling of the Apple Intelligence platform. It’s a set of AI tools that enhance the company’s various applications, similar to Samsung’s Galaxy AI suite.

However, all the new features have just been announced and most of them are not publicly available for now. iOS 18 and other Apple operating systems have been released for download in Beta, but only for registered developers.