VK has opened its own platform to conduct A/B experiments for all developers, the company announced. Users will be able to explore new features on iOS and Android websites and mobile apps.

VK provided developers with free access to the platform for A/B experiments

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The service allows you to analyze user behavior: track the launch frequency, the number of purchases made, the time spent or the launch of key functions.

“The service enables objective data and accelerates A/B testing by an order of magnitude, from days to hours, and can support the load of hundreds of experiments and thousands of daily metrics. The service is relevant for developers of banking applications, online stores and markets, delivery services, mobile games and others,” says the VK press release.

Developers can use the platform for free through Remote Config in the RuStore console, where more than 10 thousand publishers from Russia and other countries are registered.

When updates are released to apps, the service targets them to a specific audience and tracks the results. The platform also stores experiment results for more than 10 years. At the same time, the service does not have access to users’ personal and personal data or their devices.

VK itself uses the platform in Mail.ru Mail, Cloud, Calendar, RuStore and other projects.


Anastasia Marina

Source: RB

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