This partnership aims to improve Apple’s digital assistant Siri and introduce new writing tools powered by ChatGPT. Experts say that despite the fact that the collaboration will not bring immediate income to both companies, it has significant long-term potential.
By incorporating ChatGPT into its ecosystem, Apple is getting a “technological and brand lift” from its advanced AI capabilities.
But some functions may well be paid for in the future, but which ones is still an open question.
Source: Ferra
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