Marketplace Wildberries and outdoor advertising operator Russ Group decided to partner to create “the ultimate digital commerce platform.” This was reported by the market’s press service late in the afternoon of June 18.
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The unified infrastructure of the largest companies will be the basis for the creation and development of a new digital market. It includes a digital media platform, a network of advertising structures, logistics centers, warehouses and logo centers.
“The goal of the partnership is to create a modern, high-tech digital trading platform and provide perfect tools for the development of small and medium-sized businesses in the countries where it is present,” said the Wildberries press service.
Wildberries believes that the new digital trade platform will allow SMEs and micro-businesses to use an accessible tool to promote sellers of goods, will increase the export of goods and strengthen their promotion;
The geography of the strategic project will cover the territory of Russia, the countries of the former CIS, the countries of the global South: Asia, Africa, the Middle East, the CIS, India and China. We are talking about 5.8 billion people.
According to a RIA Novosti source, the new company will be headed by Tatyana Bakalchuk, founder of Wildberries.
Author:
Ekaterina Strukova
Source: RB
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