In January-May, retailers sold 130 thousand units of laptops of their own brands (private brands). The sales ratio increased from 2.5% to 7% in unit terms and in monetary terms – from 2% to 5.2% year-on-year, writes Forbes with reference to Fplus.
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The company notes that these are all devices up to 50 thousand rubles. Featured brands include Dexp from DNS, Lunnen from Yandex, OSiO from Russian provider IСL, and Digma from distributor Merlion.
Sber has also been interested in its own brand laptops, but so far the company uses these devices for internal needs as corporate laptops, said Arthur Makhlayuk, business analyst at the Fplus IT holding.
According to analysts, these brands have replaced those that left the Russian market in the mid-price segment and sales are growing thanks to the business sector.
Author:
Karina Pardaeva
Source: RB
I am a professional journalist and content creator with extensive experience writing for news websites. I currently work as an author at Gadget Onus, where I specialize in covering hot news topics. My written pieces have been published on some of the biggest media outlets around the world, including The Guardian and BBC News.
