The number of MMS business messages sent has quadrupled compared to last year, MegaFon Target reports.
MegaFon Target is MegaFon’s automated platform for promotion using SMS/MMS/messenger mailings, email, as well as online advertising (Programmatic). The platform allows you to segment your audience based on more than 100 parameters: gender, age, location, user interests, and more. The service was launched in 2017.
It is reported that advertisers independently segment the audience and launch mailings using SMS, email, and instant messengers. Moreover, recently they have begun to choose MMS more often.
Thus, in January-May 2024, the number of MMS sent increased by 336% compared to the same period in 2023. Most often they are sent by companies engaged in retail trade, services, food delivery, car sales and real estate.
In the current situation, a service introduced into the industry 20 years ago has become popular again. In MMS you can simultaneously sell a product, tell about the terms of a promotion, give you the opportunity to follow a link, or immediately sell a call to an advertiser.
— Director of the Digital Marketing Directorate for Economic Business at MegaFon Ekaterina Gammel
After the development of the advertising market, large foreign business players needed new channels of communication with the client. They are owned by Russian social networks, instant messengers and mobile advertising, including MMS.
Source: Iphones RU
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