Yandex is testing a service that recommends shopping ideas, Rhythm. It will be launched soon. With this service, users can follow the content of their favorite brands and stores, Forbes has learned.
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“Rhythm” will help brands, including small regional retailers and manufacturers, tell customers about themselves and attract customers with engaging content.
The feed will be formed for each user based on their interests. Those who sell a product or provide a service will be able to upload content: clothing reviews, renovation tips, or pet care tips.
Sellers will be able to post photos and videos from their personal account, and their companies will be able to post for free. In the future, Yandex will “consider opportunities to develop promotional tools.”
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Karina Pardaeva
Source: RB
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