The main reason for this attitude towards AI is not the technology itself, but its legal side. When AI is used in game development, there is no guarantee that the product belongs entirely to the developers, as generative models are trained on various content that may be subject to copyright.
Also important is the unique gaming experience that only Nintendo can offer to the audience. Furukawa emphasized that this is fundamental for the company.
“AI technologies have long been used in the gaming industry, even as an example of AI determining the behavioral patterns of characters in games. On the other hand, generative AI has recently become a hotly debated topic; technologies that can be used in creative ways but present some challenges regarding intellectual property rights. We have many years of experience in creating gaming projects that are best suited for our audiences within the company. “We remain flexible in adopting new technology solutions, but it is also important for us to remain able to provide unique experiences to our audiences that are implemented without being directly dependent on the technological foundation,” said Nintendo President.
Source: Ferra
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