Threads is experiencing a drop in user numbers after an impressive debut

fever streams may decrease. After a successful launch, when the number of registrations exceeded 100 million in just five days, Twitter Meta the number of daily active users has decreased. In addition, the time people spend on the app has been greatly reduced.

As reported CNBCstreams there was a decrease in growth and retention of people from Saturday. Sensor Tower analysis showed that the number of daily active users fell by 20%, and the usage time is 10 minutes. The latter is important because a week ago people spent up to 20 minutes browsing the app.

loss of interest in topics has been confirmed by Similarweb. The firm did a study to figure out the performance and the results are similar. According to the first data, the social network Meta the number of daily active users decreased by 25%. on weekends.

“While there has been a lot of interest in exploring the app, not all users are in the habit of visiting Threads as often as other social apps,” said David Carr, director of analytics at Similarweb. “Over the weekend, we saw retention drop, and on Monday, we estimate that Threads had 36.6 million active users on Android,” he said.

The analytics company recorded that users spend only 8 minutes in the app, a decrease of more than 50% compared to last week. It is worth noting that Similarweb considered only the Android version for its study.

Is the thread fever over?

While the analysis is striking, the truth is that the fall is quite understandable. The threads arose at a key moment when all Twitter users were looking for an alternative. Meta took advantage of Elon Musk’s bad decisions and launched an application that exceeded all his expectations

Anthony Bartolacci, CEO of Sensor Tower, stated that the first 72 hours of threads were in a class of their own. In just five days, the Meta social network has surpassed 100 million registered users.

The problem is that, for the average user, Twitter Threads is not a real alternative (at least for now). Yes, the app is text based, you can follow people and interact with them or their followers. Nevertheless, lacks basic features as a timeline (or exclusively for those you follow) or web version.

To this we add that Threads inherits the worst traits of Meta, such as content that you are not interested in or indiscriminate collection of personal data. In the early days, users spent more time reading influencer motivational quotes than their friends’ posts.

“Despite the hype at the time of launch, Threads will have to go uphill to gain a foothold in the social media user routine,” Bartolacci said. “You’re going to need a more compelling value proposition than just ‘Twitter without Elon Musk,'” Sensor Tower’s director said.