M.Video-Eldorado Group, a leading Russian company in the field of e-commerce and retail of electronics and household appliances, analyzed the demand in the Russian retail market for laptops in the first half of 2022. Sales reached around 1.4 million units and 90 billion rubles, which is 10% more in units and more than a quarter in terms of money compared to last year. At M.Video-Eldorado, the dynamics of demand turned out to be higher than the market – by almost 20% in quantitative terms and by more than 30% in monetary terms due to a wide range of products, affordable prices and an early launch. of credit programs and installments in March-April.
The category of laptops this year is in constant demand among Russians and remains in demand for work, study or gaming. The Russian market appears stable amid a temporary slowdown in buying activity after higher investment demand in late February and early March and changes in supply chains, showing strong growth in the first half of the year in overall, with a slight decrease in demand in the second quarter.
In April-June, sales of laptops in Russia amounted to about 510 thousand units and 30 billion rubles. Chinese manufacturers’ sales were at last year’s level. Its share, as well as in general during the first half of the year, amounted to about 30% in the volume of market parts, compared to a quarter of the previous year. In terms of screen size, 15- to 16-inch devices continue to take up the lion’s share, at around 70%.
Oleg Reznikov, Head of the Interior and Photography Department of the M.Video-Eldorado Group:
“Considering the fact that the Russian market has undergone drastic changes, equipment prices have now stabilized and are at an attractive level. M.Video-Eldorado offers a wide selection of computer equipment at prices as low as February or less, and products regularly participate in sales and special offers. Likewise, since April the installment payment programs have returned to operation. We are adapting business processes related to assortment management and development to offer customers the widest assortment possible; To do this, we attract new partners and continue to interact with the pool of available brands. We now have enough stocks of laptops and other off-the-shelf computing solutions to meet customer demand and stocks are being replenished. It is comparable to the volumes of the previous year, for some brands the stocks are even larger. Now about 500 models of mobile computers are available in our networks from manufacturers popular among Russians: HP, Asus, Acer, Apple, Huawei, Honor, Lenovo and others.
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Source: IXBT
