Wildberries and Russ are launching a new tool for sellers, this is the first joint project. In the fall, sellers of the site will have access to the group’s digital designs, the market’s press service reported.
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Wild berry sellers will begin placing their ads on billboards in Russ
“A new joint service with Russ Group will be integrated into the Wildberries advertising platform: in the personal account of marketplace sellers, it will be possible to place ads on Russ’s digital inventory throughout Russia,” the company said in a statement.
They added that the trading platform system will automatically select the product category to which the seller belongs. Based on this, the seller will be offered several pre-agreed designs.
At the start of the project, sellers will be able to choose between two formats: digital city formats (120×180 cm) and digital billboards.
Last month, Wildberries announced a merger with outdoor advertising operator Russ. The trading platform’s CEO and founder, Tatyana Bakalchuk, announced that she will lead the merged company.
On July 4, Wildberries and Russ established a joint venture, RVB LLC, with an authorized capital of 20 million rubles.
Author:
Natalia Gormaleva
Source: RB
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