Google is internally ramping up its efforts to revive its AR ambitions amid the AI boom. The company is focusing on Android XR, a new software platform for head-mounted devices, to attract hardware partners. Despite the many false starts in the extended reality (XR) space, Google sees wearables as a “natural place” for AI functionality, the publication writes.
The company has undergone significant internal changes, including merging its AR and VR teams under Shahram Izadi and hiring Hugo Swart to lead its ecosystem strategy, but challenges remain, including management changes and employee departures to competitors.
Google’s strategic pivot includes partnering with Samsung on a mixed reality headset and leveraging Qualcomm’s Android XR support. Analysts say Google’s path to AR has been rocky due to the failure of projects like Google Glass and Daydream, but the company is “poised to make a comeback.”
Source: Ferra
I am a professional journalist and content creator with extensive experience writing for news websites. I currently work as an author at Gadget Onus, where I specialize in covering hot news topics. My written pieces have been published on some of the biggest media outlets around the world, including The Guardian and BBC News.
