This development follows Netflix’s previous projects in the Squid Game universe, which turned to VR after the first season became an international sensation. The company also teamed up with a British production company to create a real-life reality show that’s thankfully far less deadly than the source material.

Netflix’s latest quarterly earnings report highlights a significant shift in advertising in addition to the new version: The new, more expensive plan, which includes ads, now accounts for 45% of new subscribers in the regions where it’s available.

Source: Ferra

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