TikTok to Launch Its E-Commerce Platform in Spain Very Soon

In just a few months, You can buy and sell products directly from TikTok in Spain.. As reported BloombergPopular video app is working at full capacity in preparation for launch Tik Tok StoreIts e-commerce platform will be one of the first in European markets and in Spanish.

The aforementioned media outlets indicate that TikTok Shop will be available in Spain and Ireland. starting next October no earlierHe even claims that ByteDance has already hired around 40 employees for its e-commerce operations on Spanish soil, as well as Spanish-speaking employees who will work from other locations (such as London).

TikTok has not yet made a public announcement about the launch of its in-app shopping store in Spain. Despite this, the report claims that the social network has already reached out to merchants and creator agencies to prepare for the debut of TikTok Shop.

ByteDance has been trying to carve out a niche in e-commerce for some time now, riding on the huge popularity of TikTok. We first saw TikTok Shop mentioned in mid-2021, but it wasn’t until late 2022 that it began to expand more aggressively in search of a real alternative to Amazon and similar portals.

Spain and Ireland to be TikTok Shop’s first bet ahead of the opening of more European markets. Bloomberg He says the company’s idea is to start providing the service in other countries in the region starting in 2025.

TikTok Shop to Debut in Spain in October

TikTok’s original idea was to launch Shop in more European countries at the same time. However, ByteDance would be inclined to limit the initial scope of its e-commerce offering to avoid prosecution by European Union regulators.

TikTok has been on the radar of the European Commission for a long time now for various reasons. Given the looming threat of a US blockade, EU authorities have warned that they will not hesitate to follow suit if they deem it necessary.

Beyond that extreme scenario, the rollout of new features is usually more than enough reason to keep TikTok under wraps. One of the most recent cases is the payment of rewards through TikTok Lite. The video app announced the initiative in April, with Spain being one of the first countries to make it available. However, it was pulled weeks later after regulators launched an investigation and threatened a million-dollar fine.

However, it is logical to think, that the launch of TikTok Shop in Spain and Ireland will not go unnoticed by the European CommissionThe e-commerce platform has grown significantly since its debut, and it’s no surprise. That’s because it allows you to buy the products they promote with just one tap. influential people or tiktokers in your videos. A mechanic that has already raised concerns about its potential addictive effects on the public.