The biggest increase in the last 5 years was experienced in the transition from Android to iPhone

Number of users switching from Android to iPhone is at its highest level in five yearsAccording to a survey published this Wednesday by Consumer Intelligence Research Partners (CIRP) (24). The data is for the second quarter of 2024.

According to recent research, the percentage of new Apple phone buyers using Android smartphones increased by 17% in the periodThis represents almost double the 10% increase recorded in the second quarter of last year.

For comparison, the percentage of people who owned an Android device before switching to iOS Increased by 14% in June 2020A year later, the rate dropped to 12%, rose again to 14% in the second quarter of 2022, and fell again in June 2023.

This recorded amount is the highest since 2017, when the transition between the world’s two most popular mobile operating systems took place. It reached 21 percent in the second quarterAccording to CIRP. The survey also analyzes changes between iPhone models and the percentage of customers who purchased their first device.

Good news for Apple, but not that good

While the biggest increase in people switching from Android to iPhone represents more customers coming to Apple, The improvement in the metric also carries a negative factorThis is because, according to research, users who leave the Google system are often looking for a cheaper iPhone.

In this way, the latest versions of the iPhone remain in the background due to their high prices. For CIRP, This is linked to the relatively weak sales of the iPhone 15 in 2024..

Models like the iPhone 13, iPhone 14 and iPhone SE sold more in the last quarter, especially among older Android users, despite having less advanced features than the current generation. The research also highlights that: The number of users replacing their old iPhones with new ones decreased in the first six months of the year.