Reddit is starting to block search engines from displaying links to its site

As a move against web tracking tools, Reddit begins blocking search engines that don’t comply with its new policiesThe rules, updated in June, prohibit the use of posts and messages for generative AI training without the platform’s permission.

As detailed on the site, some of the major search engines no longer display Reddit content in search results 404 Media Wednesday (24). O Bing It’s a restriction from Microsoft, one that also affects other lesser-known alternatives, like DuckDuckGo. Qwant This Mojeek.

If you use these engines to search by adding “site:reddit.com” to your searches You will probably see little or no results.According to the publication, discussions on the social network are not indexed. The platform has been increasing data protection since last year.

When you update your page’s robots.txt file, Reddit limits content crawlers’ capabilities for search engines that don’t accept its termsAccording to the company, this reinforces the importance of preserving the integrity of data created on your domain.

Google continues to display content from Reddit

Google is the only one to escape the crackdown on trackers, with rivals banned from showing Reddit posts, messages, and links in search results. The Mountain View giant has completed a shutdown $60 million annual deal with social network to use platform’s data to train AIs.

A similar agreement was attempted with Microsoft, but it seems the parties did not agree and Bing stopped tracking the social network on July 1As confirmed by the owner of Windows. To: BorderReddit spokesman Tim Rathschmidt said other engines were also being searched.

“We have been in talks with several search engines. We have not been able to reach agreements with all of them. Some are unable or unwilling to make enforceable promises regarding the use of Reddit content, “Including its use for AI”he justified.