Elon Musk Sues Major Advertisers Over Boycott of X

Struggle Elon Musk Twitter has taken a new turn against advertisers. X has filed a lawsuit demanding that a group of companies boycott the social network. According to the company, Big advertisers collude to withhold billions of dollars in advertising revenue.

In an open letter to advertisers, Linda Yaccarino accused companies of boycotting the social network. CEO They agreed not to advertise on X.

In the opinion of the committee, GARM and its members “directly organized boycotts and used other indirect tactics attack platforms, content creators and news organizations.” Yaccarino noted that this boycott has resulted in billions of dollars in damages to advertisers in the Northern District Court of Texas.

Elon Musk and company are basing their allegations on one of GARM’s policies. The initiative, created by the World Federation of Advertisers (WFA), aims to Ads will not appear next to illegal or harmful content.GARM includes large advertising agencies and companies that require strict moderation policies on platforms.

Advertisers Organized Illegal Boycotts Against X, Its CEO Accuses

Linda Yaccarino said they worked with marketing experts to demonstrate that the ads would reach audiences safely. However, many companies “chose to ignore the facts,” so they have now decided to fight back.

According to the lawsuit, members of the GARM colluded to collectively withhold billions of dollars Twitter ad revenue. The defendants include the World Federation of Advertisers, Unilever, Mars, CVS Health and Orstead.

“Concerned that Twitter might deviate from certain brand safety standards for advertising on social media platforms established through GARM, the conspirators acted collectively to ensure Twitter adhered to these standards through a boycott.”

Linda Yaccarino points out that These actions have threatened their ability to thrive in the future.. Meanwhile, Elon Musk has suggested that any company that advertisers boycott should sue. “RICO could also be criminally liable,” he said in an X-post.

The advertiser drama began when Elon Musk took control of Twitter. After shutting down its moderation teams, Many activists questioned the security of the social networkSome studies have shown that hate content has increased, causing major advertisers to pull back their investments.

Elon Musk did not advocate for their return, but advised them to go to hell. “We spent two years trying to achieve peace, and now we have war,” the tycoon said.