Possibly everything Lilly Collins puts into Emily in Paris. Netflixhas the potential to become an income for Googleas the people of Mountain View do something unprecedented.
Google will be the title sponsor as part of a multi-faceted advertising deal Emily in Parisincluding the recently released fourth season, as well as previous seasons.
Additionally, all Netflix members (whether they’re on the ad plan or not) will be able to use Google Lens to scan Emily’s seasonal looks and be directed to similar fashion items they can purchase.
The partnership will include title sponsorship, an ad break encouraging users to use Google Lens to scan their screen, and 15-second commercials featuring Lily Collins reprising her role as Emily in costume. Google Lens help with shopping for fashionable clothes.
“We are excited to partner with Netflix and Emily in Paris “bringing the joy of shopping straight to your screen,” said Stephanie Horton, senior director of global consumer marketing and commerce at Google. “With Google Lens, you can turn your TV screen into your personal catwalk, making it easy to shop the world in one place. Just snap a photo with your phone and discover a world of style and inspiration.
“This campaign has been incredibly fun and exciting to bring to life thanks to the perfect partnership with a fan-favorite Netflix series, Emily in Parisand “Shop with Google,” added Magno Herrán, vice president of marketing partnerships. “Through the show’s organic use of fandom and engaging formats, it offers our participants a creative and entertaining experience and shows our partners the breadth with which we can create these unique opportunities with them.”
Source: Digital Trends
I am Garth Carter and I work at Gadget Onus. I have specialized in writing for the Hot News section, focusing on topics that are trending and highly relevant to readers. My passion is to present news stories accurately, in an engaging manner that captures the attention of my audience.
