VkusVill has begun testing the hypothesis about the importance of gardening and country products for customers. The company has launched the “Country houses, gardens and vegetable gardens” line, within which it sells various fertilizers, soils, seeds and biological products for diseases and pests. A representative of VkusVilla told RB.RU about this.
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The experiment involves 189 retail outlets of the network: 183 dark stores and 6 classic stores located both in Moscow and in other cities of Russia.
“We want to extend our attention not only to gardeners and summer residents, but also to city dwellers who like to grow herbs and flowers on a windowsill or balcony,” said Tatyana Proshchekalnikova, head of the “Vegetable Garden and Vegetable Garden” department at the launch.
Now “VkusVille” presents more than 250 items for the garden and the city: various types of fertilizers, pest control products, soil, tools and more. The products can be found in the online catalogue, and in 6 outlets there are separate shelves with a “dacha” themed display, where about 150 types of products are presented.
In the near future, the company plans to expand the scope of the project to already covered dark stores. From spring 2025, the assortment will be expanded to a larger number of retail stores.
Author:
Anastasia Marina
Source: RB
I am a professional journalist and content creator with extensive experience writing for news websites. I currently work as an author at Gadget Onus, where I specialize in covering hot news topics. My written pieces have been published on some of the biggest media outlets around the world, including The Guardian and BBC News.
