Around 64% of Apple users have chosen this service to expand their cloud storage space, a 60% increase compared to 2022.
This is not surprising considering that Cupertino still hasn’t increased the free space in iCloud and left it at 5GB, forcing many users to switch to paid plans.
The second most popular subscriber base is Apple Music at 42%, which also reflects growth (up from 36% in 2022), followed by Apple Podcast (37%), AppleCare (35%), and Apple TV+ (32%).
Such indicators confirm that Apple is increasingly focusing on services revenue, especially amid slowing iPhone sales.
Source: Ferra
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