Tom Hanks condemns deepfakes selling products with actor’s face

actor Tom Hanks He used his Instagram profile to report scams using his social media presence. The star of movies like Cast away And Forrest Gump – Storyteller It is frequently used in scams involving deepfakes.

Hanks found a series of posts made from deepfakes made using artificial intelligence (AI). He mentions this in the text It has nothing to do with it. with items advertised on the platform.

“There are many advertisements on the internet falsely promising miracle cures and wonder drugs using my name, image and voice. These advertisements These were created without my permission, by fraud and by artificial intelligence. I I have no affiliation with these posts, products or treatments.actors, nor spokespeople who support these treatments,” he says.

Hanks also emphasizes that he has type 2 diabetes, but his treatment only includes prescriptions from his own doctor, who is certified in this field.Don’t get scammed, don’t get scammed, don’t lose your hard earned money“he concludes.

Stars often fall victim to deepfakes

The actor himself has previously reported fake ads using his likeness. Last year, he reported a deepfake selling dental plans that included a fake video of his alleged endorsement.

In addition to being known for his reliability, Hanks already has a long career in cinema and there is plenty of audiovisual material that showcases his appearance. He and other translators have a lot of material that can be used to feed artificial intelligence “paste” your face somewhere else or create artificial lip movements to add fake voice.

Similar deepfakes have already been found on social networks like Instagram in Brazil, for political use and to advertise possibly misleading slot machine games.

Instagram has not yet commented on the actor’s specific case. The platform’s rules do not allow unauthorized deepfakes, but they do require users to indicate whether content is AI-generated or altered.