MTS plans to hold an initial public offering (IPO) of the MTS Ads marketing platform in 2025. This was announced by MTS President Vyacheslav Nikolaev in an interview with Forbes.
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MTS Ads “has reached this moment (IPO – RB.RU)”, since advertising technologies generate good income, says the director of the company. The subsidiary will carry out an initial public offering in 2025, “if the market allows it.”
According to Nikolaev, analysts still evaluate MTS based on telecom market multipliers, but the organization has businesses that are valued based on other ratios.
“When (a subsidiary – RB.RU) goes public and is valued with a new multiplier, this increases the valuation of MTS itself. An IPO also makes it possible to finance new businesses, which thanks to this can grow even faster,” said the president of the company.
Nikolaev also added that MTS, in addition to MTS Ads, has four or five more subsidiaries, which could go public in the future.
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According to the results of April-June 2024, revenue from the MTS advertising business (Adtech) grew by 69.6% to 14.3 billion rubles, compared to 8.5 billion in the same period of 2023 , emerges from the organization’s report.
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In April 2024, MTS Bank became the first of MTS subsidiaries to hold an initial public offering on the Moscow Stock Exchange at the upper limit of the price range: the cost of one share was 2.5 thousand rubles.
Author:
Bogdan Muzychenko
Source: RB
I am a professional journalist and content creator with extensive experience writing for news websites. I currently work as an author at Gadget Onus, where I specialize in covering hot news topics. My written pieces have been published on some of the biggest media outlets around the world, including The Guardian and BBC News.
