Xiaomi Corporation, China’s technological equipment development company, has established itself as one of the leading companies in the mobile phone manufacturing industry.
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With the establishment of companies such as Apple and Samsung in the market in 2010, Xiaomi was nothing but a small company, when it comes to selling mobile phones. They had already launched models like the Black Shark and Pocophone F1, but mentioning the company’s name in the same sentence as the industry’s greats seemed almost utopian.
Therefore, the company has mainly focused on creating customization layers for phones running Android operating system. That’s when they released MIUI, which became one of the users’ favorite customization layers. In that case.
(You may be interested: Xiaomi introduced Redmi Pad SE, these are its features and price in the country).
The success of MIUI was the impetus the brand needed to launch a successful product. In 2011, they released Xiaomi Mi 1 with the login hook that came with MIUI installed..
Moreover, they launched the device with a ‘now’ mentality.no design‘ (without design) is a clear contrast to what Steve Jobs led the market with the iPhone.
Mi 1 was characterized by its focus entirely on functionality and not on designor in outer covering materials, to be able to sell at a significantly lower price than competitors.
(Interesting: Xiaomi Pad 6 and Redmi Pad SE coming to Colombia).
Dedicated portal ‘Mundo Xiaomi’ recalls that the Mi 1 has a 4-inch display with technology, although it is made of low-mid-range plastics. LCD Sharp and resolution 854×480 pixelsIn addition processor Qualcomm Snapdragon S3 dual core 1.5GHzThere are unusual features in such a low-priced device.
As if that wasn’t enough, there was that too. 1 GB RAM and 4 GB storageThey’re small numbers today, but in 2011 they were among the highest on the market.
The low price of Xiaomi Mi 1, in addition to the popularity of MIUI and the competitive operating system, made this model a huge success in the market and turned the company into what it is today: one of the mobile phone manufacturers with more features. worldwide impact.
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Source: Exame
