X5 Group is exploring the possibility of opening stores under the Green Line brand, which will be focused on products related to a healthy lifestyle. This was told to Kommersant by the company’s first deputy general director, Vladimir Salakhutdinov.
Author:
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Currently, Green Line brand products are sold in the Perekrestok chain, part of the X5 Group. At the same time, in stores that comply with the group’s updated strategy, presented on October 4, Green Line products are distributed in separate areas.
“It is too early to talk about opening offline stores on the Green Line, but we do not exclude this option,” Salakhutdinov said.
At the end of the first half of 2024, 987 Perekrestok supermarkets with a total area of 1.1 million square meters were operating in Russia. m In July the reconception of the chain began: in half of the stores there will be cafes with the Select brand. By the end of 2024, cafes of this type will open in 87 supermarkets.
In early October, X5 Group also purchased wholesale grocery marketplace May24, which will become a strategic partner for the development of a digital merchandise distribution system.
Author:
Nikolai Tikhonov
Source: RB
I am a professional journalist and content creator with extensive experience writing for news websites. I currently work as an author at Gadget Onus, where I specialize in covering hot news topics. My written pieces have been published on some of the biggest media outlets around the world, including The Guardian and BBC News.
