.png "Avito offered companies to pay only for specific customer actions")
The classified “Avito” launched in test mode a new product for entrepreneurs: “Setting the price of a target stock.” It works on the basis of artificial intelligence and allows companies to pay only for specific customer actions when promoting products. This was reported to RB.RU by the company’s press service.
Author:
https://rb.ru/author/pardaeva/
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The tool is intended for entrepreneurs who run a regular business on the platform. As noted in the company’s message, it allows you to more accurately manage your budget and promotion. The product offers the principle of payment for results: the budget is amortized only for specific actions, such as visits, calls or chats with clients. If a part of the budget is not spent, it is carried over to the next period, Avito emphasized.
With its help, users will be able to manually or automatically set a price for a specific stock and control costs. Avito algorithms take into account the quality of the ad and the selected offer to effectively distribute traffic between sellers. The press service explained that in the case of automatic configuration, entrepreneurs can set a comfortable budget for the day, week or month, and the system itself will select the optimal price to achieve maximum results.
At first, sellers of some product categories will be able to use the new function, and in the future it will be available to all Avito professional users.
Author:
Karina Pardaeva
Source: RB
I am a professional journalist and content creator with extensive experience writing for news websites. I currently work as an author at Gadget Onus, where I specialize in covering hot news topics. My written pieces have been published on some of the biggest media outlets around the world, including The Guardian and BBC News.
