Facebook and Instagram gain tools to edit ads using artificial intelligence

Meta, owner of social networks Facebook and Instagram, announced new generative artificial intelligence (AI) tools for advertisers. After this, Various ways to create advertising banners and posts will be availableespecially for converting other formats to videos.

The resource pack will be available to anyone who accesses the advertiser area on the platforms. One of the new features is Video ExpansionWhich “adjusts smoothly” Videos recorded in different orientations, such as square format, such as clips recorded vertically.

Meta achieves this by using generative AI to add new pixels to each edge of the content. Because it “reads” all the material before rendering, the result looks as if there is always extra space.

Another add-on is Image Animation, which allows static photos to become short clips with simple movements, as if they were animated GIFs. Both technologies are improvements to existing built-in image and video creation tools based on text commands, thanks to the Llama language model.

This feature creates background, color or texture effects. They help capture the user’s attention more than just looking at an image.

availability

According to platform, 60% of time spent on both social networks consists of video consumptionThis allowed the company to focus on this type of advertising.

The features were announced during the Advertising Week 2024 event and are currently available to a small number of users. Applies the Advantage+ creative. But global availability should only happen”at the beginning of next year“.