HE Number of Apple TV+ subscribers It’s a fact that Apple keeps for itself. However, reports like the one recently shared from Just Watch reveal the following: How will the platform behave in 2024?. And everything indicates that Apple has done its homework. Despite fierce competition between streaming platforms, the service has potential.

According to data provided by JustWatch, Apple TV+ maintained a fairly stable market share of around 8% throughout the yearIt recorded steady growth of 1% in the first two quarters of 2024.

Apple TV+: A small giant in the streaming world

Although it has experienced minor fluctuations, overall it has proven to be a durable platform in a highly competitive market. It is noteworthy that despite having a much smaller catalog than its main competitors, Apple TV+ has managed to position itself among the main streaming platforms in the US.

You can see JustWatch’s general classification below:

• Amazon Prime Video: 22%
• Netflix: 21%
• Maximum: 13%
• Disney+: 12%
• On Hulu: 10%
• Paramount+: 9%
• Apple TV+: 8%
• Peacock: 1%
• Others: 6%

With giants like Netflix and Amazon Prime Video leading the race for users’ attention, Apple TV+ has proven itself as a solid option thanks to its content quality and close integration with the ecosystembut it undoubtedly has some way to go to catch up with its most direct rivals.

Of course, they increasingly refine their strategies from the bite of the apple and remain constant with regular releases that create milestones every month.

Some TV series and movies of 2024 were among the best-rated TV series and movies by the audience. And recently, after its promising premiere at the Venice Film Festival, “Wolfs” was released, starring Brad Pitt and George Clooney, which became the most-watched movie on the platform.

Similarly, hints of ambitious projects in which Apple TV+ will continue to develop its content have also been confirmed and shared. Thus, the release date of the F1 movie starring Brad Pitt, which is expected to be a great success next summer, has been finalized.

On the other hand, rumors about the fourth season of the platform’s most popular series, Ted Lasso, continue to make strong noise. It could bring changes that were thought impossible, like Jason Sudeikis returning in the lead role.

Of course, TV series and movies are just part of the strategy.Sports associations have been one of Apple TV+’s biggest successes. The agreement with MLS and the frenzy surrounding Lionel Messi’s arrival to the USA also caused an increase in interest in the platform.

now The Apple TV+ catalog, without exaggeration, one of the best on any platform, is available for 9.99 euros per month. Sports subscriptions have a variety of prices, varying between Apple TV+ subscribers and new users.

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