With the US elections due in November, twenty states have passed laws requiring disclosure of the use of artificial intelligence in political ads. Research shows that this type of advertising can have a negative impact, causing viewers to perceive candidates as “less trustworthy.”
The study involved 1,000 participants who watched the political speeches of fictitious candidates. Ads that mentioned AI received lower trust and appeal scores than ads that did not mention AI. Participants were also more likely to express their intention to report such ads on social media.
Source: Ferra
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