The number of bars and wine bars in Russia increased by 23%

The trend is due to the growing popularity of the shot glass format, which became especially visible in 2024 against the backdrop of rising prices for imported alcohol, noted the experts interviewed by the publication.

According to the founder of the Ryumkabar chain, Elena Kirillova, the cost of a glass of liqueur in Moscow glass shops is 250-300 rubles (the profit margin can reach 700%), while a cocktail costs three times more. District27 artistic director David Avtandilov noted that visitors often choose Russian liqueurs because of their affordable price.

According to “Tsenosaur”, to which the publication refers, vodka imported into Russia in the period from January to August 2024 increased its year-on-year price by 32%, rum by 14.8% and whiskey by 10.5%.

Material on the topic: Regulation of alcoholic products in Russia in 2024: main changes for public catering

At the same time, demand for bar and wine bar franchises is growing: according to Franshiza.ru, from January to September 2024 it increased by 13% year-on-year. The profitability of shot glasses reaches 42% of the invested capital, says Franshiza.ru expert Timur Khashkhanokov. Directing customers to positions from the counter helps reduce kitchen costs, he said.

At the end of December 2023, producers of alcoholic products (vodka, gin, whiskey and wine) announced a 10% price increase from 2024, importers expected a 5-25% increase from suppliers .