YouTube is testing hyperlinks in comments but the results don’t look good

After some tests carried out in the past, YouTube seems to want to implement this option hyperlinks in video comment boxes. However, unlike most platforms, these links are not added by users and appear according to the company’s algorithm.

found on the website 9to5GoogleFunctionality is in testing phase on a limited model. Unlike other websites, social network bridge, the site identifies keywords related to a very relevant topicsuch as foldable smartphones, iPhone 16, Fallout 76 and various services, games and products.

This way, the algorithm understands the relevance of the content and creates a hyperlink to this group of words by adding blue color and a small magnifying glass in the upper right corner. When clicked, the user is directed to a new page with other videos on the topic, while the existing content plays in a mini player.

Execution may improve

Here’s YouTube’s response, according to its website: Hyperlinks in comments help “reduce friction” while trying to learn about new content on the platform. It’s unclear what the platform means by this; especially when they fill the videos with multiple ads that force users to subscribe to the paid plan.

While the idea of ​​using hyperlinks is a good one, doing so arbitrarily in public comments doesn’t seem like the best idea. Apparently, Creators can disable this option in their videoshowever, this functionality still appears to be hidden to most channel owners on the platform.

Since it’s still in its early stages, it may be some time before we see the hyperlink appear for all users. There is currently no release window for this to happen.