At the end of nine months of 2024, the share of Russian laptops in the device market was 11.6% and for the first time surpassed the American Apple, Dell, HP and others (no more than 10%). Kommersant was informed about this by the Marvel Distribution company.
Author:
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They added that in 2022 the total share of American brands in the Russian laptop market was 30%, and domestic brands – 4%; in 2023, American suppliers occupied 13% and Russian suppliers 7%; The most popular among Russian manufacturers are Fplus, Digma, Aquarius and Kraftway, but the market leaders are still Chinese and Taiwanese, for example, Asus, MSI and Lenovo, which occupy 70%-72%.
According to M.Video-Eldorado, cited by the newspaper, in nine months of 2024, 209 thousand domestic laptops were sold for 12.9 billion rubles, 29% more in parts and 64% in money compared to the same period of 2023. . The main Russian suppliers in terms of sales were OSiO, Digma, Irbis and Fplus.
Domestic brands managed to increase laptop sales thanks to the departure of American competitors from the country and increased their own advertising activity, said experts interviewed by Kommersant.
Author:
Bogdan Muzychenko
Source: RB
I am a professional journalist and content creator with extensive experience writing for news websites. I currently work as an author at Gadget Onus, where I specialize in covering hot news topics. My written pieces have been published on some of the biggest media outlets around the world, including The Guardian and BBC News.
