Over the past three weeks, the number of customers looking to replace their iPhone 15 with a new product has increased by 27%. There was also a significant increase in the number of applications for the sale of second-hand iPhone 15, which shows that the popularity of the new device is increasing.
One of the most important factors affecting the increase in demand is the decrease in iPhone 16 prices. The average cost of the first model (128 GB) on “gray” channels dropped from 95 thousand rubles to 71 thousand rubles, almost reaching the same level. The price of the iPhone 15 was on the gray market just four months ago. The price difference between the two generations was only 7-10 thousand rubles, which makes the more modern model an attractive option.
In addition, Russians fear that a possible deterioration in the ruble exchange rate in the winter of 2024-2025 could affect the cost of the iPhone 16. The expected implementation of labeling for smartphones could also increase the price of the devices.
In addition, the new Apple Intelligence feature, included in iOS 18.1 and supported only on iPhone 15 Pro/Pro Max and iPhone 16 models, increases interest in the new product, especially among young users between the ages of 21-35.
Source: Ferra
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