In addition to stopping political ads, Google announced that it will also ban such content on YouTube in the EU. The company announced that similar changes were implemented in Canada, France and Brazil and that it also suspended the distribution of political ads.
This move by Google is linked to the increasing interest of European authorities in the company’s advertising technologies.
Google notes that final guidance on the new legislation may not come until late 2025, making it even more difficult to implement changes in advertising.
Source: Ferra
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