To complete sales, companies are increasingly moving communication from the phone or website to instant messaging. The most popular tool for this is Telegram (71.9%), followed by WhatsApp (60%) and WhatsApp Business (40%). More than 63% of sales are made through messaging.
Author:
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According to a study by the Dela PR agency and the instant messaging and social media aggregator Pact, Inc., the main objective of the transition to instant messaging is a quick response to customer requests (82, 9%). Couriers are also convenient for placing orders (49%) and notifying changes in their status (50%).
About 67% of sales departments use instant messaging to answer customer questions, send emails (57%) and provide technical support during the payment and order receipt process (55%).
Communication via messaging offers additional benefits: reducing order processing time (79%) and receiving feedback (45%). Only 11%, less than 25% of transactions are made through instant messaging; For other companies surveyed, this percentage is significantly higher.
Author:
Ekaterina Alipova
Source: RB
I am a professional journalist and content creator with extensive experience writing for news websites. I currently work as an author at Gadget Onus, where I specialize in covering hot news topics. My written pieces have been published on some of the biggest media outlets around the world, including The Guardian and BBC News.
