Olympus: Amazon’s new artificial intelligence will create images and videos from texts

In addition to the world of streaming and online sales, Amazon is also investing heavily in artificial intelligence. a report Information points out that the giant is about to unveil its new artificial intelligence, codenamed Olympus capabilities to create images, videos and text via commands.

Amazon source considered LLM (Large Language Model), help users and consumers navigate the giant’s platforms. For example, AI can help search for specific scenes from a movie, such as a scene from a basketball movie, with just a short text command.

More powerful artificial intelligence could be used in the Amazon store to help users find products whose names they do not know using a simple description. Considering the size of the company’s portfolio, it would not be surprising if the technology is also used for professional use in the gas and oil industry, as the report notes.

Amazon wants more independence in AI

As well as the recent investment in Olympus Amazon invested approximately US$4 billion (Approximately R$23 billion) in AnthropicOne of OpenAI’s competitors. This investment was not the only investment; because the company had already transferred a large amount of money to Anthropic in 2023 to use its technology in digital assistants and product programming.

In this way Olympus’ arrival will be an enabler for AmazonBecause it will reduce the dependence on Antropik services with a self-developed solution. However, considering the commercial agreements between the two, it does not seem likely that the giant will completely cut ties with its partner.

There is no release date yet; The report indicates that Olympus will be unveiled during AWS re:Invent, the annual Amazon conference.