Panasonic brings its founder back from the dead using artificial intelligence

An unusual and very interesting situation occurs. Panasonicas the Kyoto-based company has just revived its founder Konosuke Matsushita through AI to act as a sort of expert consultant.

Konosuke Matsushita founded Matsushita Electric Industrial Co., Ltd, which later became Panasonic. He left a great legacy to the Japanese company and died on April 27, 1989.

“We believe that it is important for employees to properly understand the management philosophy of our founder Konosuke Matsushita, which is the basis of our core management policy, and pass it on to the next generation. Since the number of people directly inspired by Konosuke Matsushita is decreasing every year, we decided to use Generative Artificial Intelligence, which is an advanced technology, with the goal of studying and highlighting the founder’s philosophy within the Group and passing it on. next generation,” Panasonic said in a statement.

To revive Matsushita, they used more than 3,000 audio recordings of the founder, as well as voice data from plays, lectures and dialogues.

Additionally, this initiative was developed in collaboration with the Matsuo Research Institute, Inc., whose technical advisor is Professor Yutaka Matsuo from the Matsuo-Iwasawa Laboratory of the University of Tokyo.

Panasonic’s goal with this development is to make decisions using AI to answer the questions “what would Konosuke Matsushita think” and “what management decisions would Konosuke Matsushita make” in various situations and cases, including the experiences of people who were directly advised by Konosuke Matsushita. Konosuke Matsushita and researchers.

In addition, Panasonic HD will use the knowledge and experience gained from the development of artificial playback intelligence by Konosuke Matsushita to conduct research and development that will apply it to future products and services, such as personalized LLM (large language model) technology that can respond to requests. different customer needs.