Modern technologies such as ChatGPT and Perplexity provide fast and accurate responses, making them more attractive to the younger generation.
However, it is important to note the decline in the quality of Google results; This is due to the dominance of AI-generated content, making it difficult to find relevant information.
Interestingly, younger users are increasingly searching for products on Amazon, ignoring Google, which is threatening its advertising business. Google’s share of the US search advertising market is predicted to fall below 50% for the first time by the end of 2025.
Additionally, TikTok is gaining popularity as a search tool, reaching 3 billion searches per day, although its advertising share remains small.
Source: Ferra
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