Dating service “Mamba” invests $7 million in rebranding

The selection of matches will be more relevant because artificial intelligence will help in the search. Algorithms can take into account users’ individual preferences, as well as remember their behavior: likes, successful correspondence, profile information and more, the company said.

They noted that in the new version of Mamba, users will also be better protected against spam, bots and suspicious activities. To do this, the service will introduce new machine learning technologies that will help find fake accounts before they register in the application.

The brand office Shuka Design, which previously created designs for Tsian, Yandex Education and Avito, worked on the new style of the dating service. Pink, blue and yellow will be added to the Mamba’s signature orange color. The central element of the new identity will be a wave, which symbolizes mutual sympathy between people, the company added.

“We support our investment in technological changes with a redesign and a new positioning. Now, from the first contact with the product, people will see and understand that “Mamba” has become different, that this is one of the safest and most comfortable dating services in Russia, where you can find people who are on the same wavelength than you,” stated the press.

According to its own data, Mamba is the largest online dating platform in Russia, where more than 60 million people are registered. Every day, 3 million users meet on the service and around 1 million new profiles are registered monthly.

In 2023, JSC Mamba’s revenue amounted to 1.6 billion rubles, an increase of 90% compared to 2022. The company closed last year with a net profit of 450 million rubles, according to information from Rusprofile.