The state labeling system “Honest Sign” recorded record demand for felt boots in 2024 in Russia. Since January, Russians have bought felt boots worth 2.41 billion rubles, a three-year record.
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RBC reported the results of the Honest Sign analysis. According to the press service of the state labeling system, the indicator increased by 27.6% year-on-year, 30.6% compared to 2022 and 56.6% compared to 2021.
The driver of demand was online commerce (retail trade fell 10.2%). It was on online platforms that sales increased most noticeably: almost 2.5 times in annual terms.
Experts believe that the enthusiasm for felt boots is due to the appearance of new interesting models on the market, and not due to the expectation of a cold winter or the increased cost of clothing, footwear and goods in general.
A survey by the Public Opinion Foundation also showed that Russians do not expect anything bad from 2025. On the contrary, among 1.5 thousand respondents aged 18 and over in 104 settlements in 53 regions, many expect greater prosperity.
As Interfax writes with reference to the FOM, 26% of Russians believe that their financial situation will improve, and there are “reasonable” prerequisites for this. Among those who answered this, the age group was 18 to 30 years old (48%).
The largest percentage of Russians (36%) still believe that there are no prerequisites for the changes and that their wealth will not change in any way. Of them, 41% are people over 60 years old.
Another 15% believe that there are sufficient reasons to expect a worsening of their financial situation, and the majority of those who answered this way are in the age group of 46 to 60 years. The remaining 23% found it difficult to answer.
Author:
Ekaterina Alipova
Source: RB

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