Meta allowed ads for ‘deepnudes’ app despite it being illegal

Meta has enabled a ‘deep naked’ tool. Digitally “undressing” people from a single photoAdvertise on social media. Sponsored posts regarding the service were seen in large numbers on both Facebook and Instagram.

According to Alexios Mantzarlis, who voiced the original complaint in a newsletter, at least 8 thousand broadcasts on platforms in the first weeks of January 2025.

They’ve all been paid, so Meta approved the publication of such materials and even received money for viewing the content. in users’ streams.

Worse, Mantzarlis’ analysis showed that the action had consequences: 90% of traffic on the AI ​​company’s website came from social media Meta’s. Well, the ads actually managed to attract more people to the serviceCarrying out a criminal activity fraught with risks.

Person responsible for the research Made several complaints to Meta and realized that the flagged ads were actually deleted.

However, even the fact that these have been approved is already a source of concern and they continued to appear in new versions even after the original articleWe confirm that the meta system has not yet marked this service as irregular.

Risks involving deep nudity

All the ads are from the same service, which creates multiple fake accounts on behalf of non-existent people and uses AI-generated images to post about the app.

Vehicle promises to erase people’s clothes in a photo with the help of artificial intelligence (AI)images of women are always shown.

Ads suggest you can do this with any photo or video clip, including posts by strangers or famous people on social media. The posts include both examples of real people, such as models, and illustrations of women created by generative AI.

Such material can be used to embarrass and harm victims, or can be a tool for blackmail against those involved.

Such tools have been available since at least 2019 but have evolved significantly with the advancement of generative AI. To date, Meta has not made any official comment on the case.