Nokia’s secret presentation about the first iPhone was leaked online. She was ignored in 2007, and it was in vain

On January 15, Nokia released its design archive at Aalto University in Finland, which revealed a secret presentation prepared by nine Nokia employees on January 10, 2007 – the day after the presentation of the first iPhone.

The presentation is called “Apple iPhone Released (Yes, It’s an iPhone).” On the next slide, Nokia calls the iPhone a “serious premium competitor.”

The staff prepared a detailed presentation, which lists all the advantages and disadvantages of the iPhone, and also gives tips on how to improve Nokia smartphones so that they are called iPhone.

In particular, it is recognized that the system’s 3.5-inch touchscreen could become the new standard, and Nokia needs to create a similar operating system with smooth animations. The first iPhone’s interface is described as “visually stunning and incredibly responsive.”

Little attention was paid to the touch keyboard at presentations. Nokia employees wondered whether it had come about after all, while at the same time expecting sales of smartphones with QWERTY keyboards to continue to grow.

Interestingly, the lack of Java applications, currently the main platform for applications and games, is mentioned as a disadvantage. However, the first iPhone did not support external applications at all.

But most importantly, a small group of Nokia executives acknowledged that the iPhone could become a major competitor in the high-end smartphone segment if Apple can reach its stated goal of 10 million units sold.

Essentially, this presentation shows how the major company of the time viewed the mobile phone market. In 2007, Nokia’s share of the mobile phone market was around 50%.

However, the company’s management ignored the advice of nine Nokia representatives. As a result, Nokia began to quickly lose its position in the market, and in 2014 it stopped producing its own phones. [Daring Fireball]