Russian small and medium-sized businesses in 2024 increased their average revenue by 15% in annual terms, according to a study by Evotor based on sales data from more than 1 million cash registers in all regions of Russia.
Author:
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According to the company’s analysts, the growth in turnover is mainly due to inflation, since real demand (the average number of sales per point of sale) increased by only 3% last year.
The good results in 2024, according to Evotor, were shown by car services, travel agencies, hotels, cafes, street food, barbershops and hair salons, that is, businesses that do not compete with markets or large chains.
Cafes remained one of the most popular segments of public catering, whose average revenue in 2024 grew by 30% with an increase in the average number of sales of 14%. Bakeries and confectioneries fared worse: the average number of bakery sales increased by only 1% and income due to inflation by 13%. Sales growth at ice cream kiosks was 6% and revenue was up 19%, Evotor calculated.
Despite competition from delivery services and markets, florists increased the average number of sales by 10% and turnover by 30%. In the case of offline clothing stores, turnover and sales increased by 17% and 5%, respectively.
Demand for beer in Russia has decreased: breweries’ sales decreased by 6%, although revenue increased by 6% due to rising prices. At tobacco outlets, the average number of sales fell by 2%, while revenue increased by 12% due to inflation. Points of sale for electronic cigarettes and devices for heating tobacco increased their sales by 8% and their turnover by 32%.
Author:
Mikhail Zelenin
Source: RB
I am a professional journalist and content creator with extensive experience writing for news websites. I currently work as an author at Gadget Onus, where I specialize in covering hot news topics. My written pieces have been published on some of the biggest media outlets around the world, including The Guardian and BBC News.
