The fintech company Tochka (which calls itself a “bank for entrepreneurs and companies”) became the owner of the Marilyn advertising group, which includes the Blondinka.Ru agency, the Marilyn online advertising automation platform, and the advertising service for small businesses. Aori companies. This was reported to RB.RU in the Tochka press service.
Before the deal, 82.25% of Marilyn belonged to Arsen Revazov, 17.75% to its CEO Tatyana Kostenkova. Now 100% of the GC is owned by a fintech company.
According to the newspaper "Kommersant", the amount of the transaction could be 700 million rubles. Experts believe that the purchase of services fits into the trend of developing their own advertising systems and can contribute to the growth of Tochka's core business.
Tochka is under the control of the state-owned Trust, it traditionally calls itself a "bank for entrepreneurs", but it does not have the proper license, it works with Otkritie and Qiwi Bank.
The company does not disclose which other legal entities are included in the perimeter of the transaction.
As a result of the transaction, the three companies - Blondinka.Ru, Marilyn and Aori - will receive a new name - Tochka Reklama, Tatiana Kostenkova will head the group.
Author:
anastasia mariana
Source: RB
I am Bret Jackson, a professional journalist and author for Gadget Onus, where I specialize in writing about the gaming industry. With over 6 years of experience in my field, I have built up an extensive portfolio that ranges from reviews to interviews with top figures within the industry. My work has been featured on various news sites, providing readers with insightful analysis regarding the current state of gaming culture.
